High price to pay for name cha

WHAT'S in a name? About EUR10k or six months apparently, if you're a Government department.

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When Bertie Ahern became Taoiseach in 1997, he ordered a full rebranding of Government, with no less than 10 of the 15 departments getting a new name.

Earlier this year, Brian Cowen decided to try the same routine, and ordered name changes for six of the departments.

For the poor Department of Agriculture, it's the fourth time they've had to order new headed notepaper since 1997.

But none of this comes cheap. Murphy offers thanks to Deputy Noel Coonan who asked Minister Batt O'Keeffe how much the new name was costing.

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The answer? "Anticipated to be in the region of EUR10,000."

There have been 26 department name changes since Fianna Fail were returned to power only 13 years ago. That's an average of one every six months.

Meanwhile Biffo Cowen has been assuring his rapidly declining band of followers that he has no intention of walking out of Government.

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Murphy was heartened to hear this, although given that a Taoiseach is entitled to a free car and driver for life, it is unlikely that Biffo will ever have to walk anywhere again.

Fine Gael deputy leader Richard Bruton is an avid jam maker.

The Kildare TD's sticky confession came the same day that his party were beaten into second in the polls by Labour . If the clamouring for Bruton to take over as leader gets any louder it may be a case of jam tomorrow for Richard, perhaps?

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